Nothing Phone (4b)
Product launch film

The brief

“Launch film for Nothing Phone (4b), told as a drawing in 4B pencil. Sketches on paper become the phone; show the 50 MP camera, the Glyph bar, Essential Key and Black, White and Blue. Dot-matrix type, end on “Drawn in 4B” and the logo.”

A 40-second launch film in 4K that goes from pencil sketch to finished phone: the camera, the Glyph bar, Essential Key and the three colours, ending on “Drawn in 4B.” Written as a brief, planned shot by shot to the song, checked at the checkpoint, then rendered.