Mascofast
Product launch film

The brief

“Launch film for mascofast.com. Your app works, but it looks like every other app, and nobody can copy a character. Show a mascot described, appearing in seconds, switching styles, dressed up and animated, then the same character across every screen of an app, in under 4 minutes. Warm orange, playful, end on “From idea to animated mascot in minutes.” and the logo.”

A 45-second launch film for an app that turns an idea into an animated mascot: describe it, watch it appear, switch the style, dress it up and make it move, then drop the same character into every screen. Ends on “From idea to animated mascot in minutes.” Written as a brief, planned shot by shot to the song, checked at the checkpoint, then rendered.