iPhone 17 Pro Max
Product launch film

The brief

“Launch film for iPhone 17 Pro Max. Start from a line drawing and build the phone piece by piece: aluminium unibody, vapor chamber, camera, battery. Cosmic Orange as the hero colour, black background, end on “Cool under pressure” and the logo.”

A 45-second launch film for a flagship phone: the unibody from the first line drawing, the vapor chamber, the camera and the finishes, ending on one drop of water. Written as a brief, planned shot by shot to the song, checked at the checkpoint, then rendered.